Wonderful as ever. On the topic of feedback, I used to say to my teams, the fastest way to disappoint a client is to do what they say, don’t listen to what they say, simply feel what they want and do that. Also when working with a client we always pushed 2 steps further than the brief, so when getting client feedback on the work, the choice is yours to how you walk away from the experience. Acknowledge that you will always have to take a step back on the project after feedback, but that still leaves one step forward left, it up to you which you focus on the step you had to take back or the step you moved them forward that was left. 2 steps forward, then one step back, is still moving your client forward, focus on that triumph of consistent forward motion. Cheers, Lauren
Love this approach, Lauren. This method is much closer to being mindful of clients emotions rather than their rational, and I feel like that’s so underrated in general. People are emotional beings so it makes sense to address the emotion and meanwhile push the creativity as much as possible. I can relate so much with wanting to push the creative, it’s something I focus on too. Not always super easy as some brands can be quite rigid, but it’s always a good intention to aim for. Thanks to sharing this x
I really enjoyed this perspective on (my interpretation) possibly cultivating a more authentic lifestyle by asking more questions and observing more rather than pretending to know.
I also have to say, that, I really do love how subjective these forms of communication really are ( all arts). I couldn’t connect with the ‘The Catcher in the Rye’ when I began to read it, but seeing what it inspired in you is really interesting.
Wonderful as ever. On the topic of feedback, I used to say to my teams, the fastest way to disappoint a client is to do what they say, don’t listen to what they say, simply feel what they want and do that. Also when working with a client we always pushed 2 steps further than the brief, so when getting client feedback on the work, the choice is yours to how you walk away from the experience. Acknowledge that you will always have to take a step back on the project after feedback, but that still leaves one step forward left, it up to you which you focus on the step you had to take back or the step you moved them forward that was left. 2 steps forward, then one step back, is still moving your client forward, focus on that triumph of consistent forward motion. Cheers, Lauren
Love this approach, Lauren. This method is much closer to being mindful of clients emotions rather than their rational, and I feel like that’s so underrated in general. People are emotional beings so it makes sense to address the emotion and meanwhile push the creativity as much as possible. I can relate so much with wanting to push the creative, it’s something I focus on too. Not always super easy as some brands can be quite rigid, but it’s always a good intention to aim for. Thanks to sharing this x
That’s a beautiful way of bringing this philosophy into a potentially more commercial setting. Hope for the world restored
Thank you, that's an awesome observation. That's the intention! Appreciate you.
This is very insightful, thank you!
Thanks Dylan, appreciate the comment
Thank you HL, high value, and speaks volumes to me. Take care, GH
Glad to hear it, Geraldine–thank you!
I really enjoyed this perspective on (my interpretation) possibly cultivating a more authentic lifestyle by asking more questions and observing more rather than pretending to know.
I also have to say, that, I really do love how subjective these forms of communication really are ( all arts). I couldn’t connect with the ‘The Catcher in the Rye’ when I began to read it, but seeing what it inspired in you is really interesting.